/* =====================================================================
   Lumen Narrative, site stylesheet
   One file for the whole site. Read docs/02-design-system.md before
   editing. Change tokens, not literals. Never add override blocks at the
   bottom of this file: edit the rule where it lives.
   ===================================================================== */

/* Hanken Grotesk, self hosted (SIL Open Font License, assets/fonts/LICENSE). One variable file covers weights 200 to 600 */
@font-face{font-family:"Hanken Grotesk";font-style:normal;font-weight:100 900;font-display:swap;src:url(/assets/fonts/hanken-grotesk-latin.woff2) format("woff2")}

/* ---------- 1. tokens ---------- */
:root{
  /* surfaces */
  --ink:#06070A;            /* page black */
  --ink-2:#0C0E14;          /* raised panel on black */
  --ink-3:#141722;          /* card fallback behind images */
  /* text on black */
  --text:#F3F3F1;
  --muted:rgba(243,243,241,.62);
  --faint:rgba(243,243,241,.38);
  /* hairlines */
  --line:rgba(255,255,255,.12);
  /* the lumen light: the only colour in the system */
  --cyan:#7BD8FF;
  --blue:#3557FF;
  --blue-deep:#0E1E9E;
  --violet:#9B72FF;
  --grad:linear-gradient(100deg,var(--cyan) 0%,var(--blue) 48%,var(--violet) 100%);
  /* shape and layout */
  --radius:22px;
  --wrap:1440px;
  --gutter:clamp(16px,4vw,56px);
  /* type */
  --sans:"Hanken Grotesk",system-ui,-apple-system,sans-serif;
  --accent-weight:400;
  /* motion */
  --ease:cubic-bezier(.2,.7,.1,1);
  color-scheme:dark;
}

/* ---------- 2. base ---------- */
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{background:var(--ink);color:var(--text);font-family:var(--sans);font-weight:300;font-size:17px;line-height:1.6;-webkit-font-smoothing:antialiased;overflow-x:hidden}
img{display:block;max-width:100%}
a{color:inherit;text-decoration:none}
button{font:inherit}
:focus-visible{outline:2px solid var(--cyan);outline-offset:3px;border-radius:4px}
section{position:relative}
.wrap{max-width:var(--wrap);margin:0 auto;padding:0 var(--gutter)}

/* ---------- 3. type ---------- */
.display{font-weight:200;letter-spacing:-.035em;line-height:.98}
.h1{font-size:clamp(40px,5.2vw,80px);line-height:1.02}
.h2{font-size:clamp(34px,4.9vw,70px);font-weight:200;letter-spacing:-.03em;line-height:1.02}
.h3{font-size:clamp(26px,2.6vw,38px);font-weight:300;letter-spacing:-.02em;line-height:1.1}
.accent{font-weight:var(--accent-weight);letter-spacing:-.035em}   /* the "bolder" words inside a thin heading */
.grad-text{background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent;padding-right:.06em}
.lede{font-size:clamp(18px,1.5vw,21px);line-height:1.6;color:var(--muted);max-width:620px;font-weight:300}
.lede a,.answer p a,.ticks a{text-decoration:underline;text-decoration-color:var(--blue);text-decoration-thickness:1px;text-underline-offset:4px}
.pill{display:inline-flex;align-items:center;height:34px;padding:0 16px;border:1px solid rgba(255,255,255,.55);border-radius:999px;font-size:12px;font-weight:500;letter-spacing:.04em;background:rgba(6,7,10,.18);backdrop-filter:blur(6px);-webkit-backdrop-filter:blur(6px)}

/* ---------- 4. buttons ---------- */
.btn{display:inline-flex;border:0;font-family:inherit;cursor:pointer;align-items:center;gap:12px;height:54px;padding:0 26px;border-radius:999px;font-size:15px;font-weight:500;transition:transform .4s var(--ease),background .3s,color .3s,border-color .3s}
.btn svg{width:16px;height:16px;transition:transform .4s var(--ease)}
.btn:hover svg{transform:translateX(4px)}
.btn-light{background:var(--text);color:var(--ink)}
.btn-light:hover{background:#fff}
.btn-grad{background:var(--grad);color:#fff;box-shadow:0 10px 40px -10px rgba(53,87,255,.7)}
.btn-ghost{border:1px solid var(--line);color:var(--text)}
.btn-ghost:hover{border-color:rgba(255,255,255,.5)}

/* ---------- 5. header and mobile menu ---------- */
.site-header{position:fixed;top:0;left:0;right:0;z-index:50;padding-top:env(safe-area-inset-top,0px);transition:background .4s,border-color .4s,backdrop-filter .4s;border-bottom:1px solid transparent}
.site-header.scrolled{background:rgba(6,7,10,.72);backdrop-filter:blur(18px) saturate(140%);-webkit-backdrop-filter:blur(18px) saturate(140%);border-color:var(--line)}
.site-header .hdr-in{display:flex;align-items:center;justify-content:space-between;height:78px}
.site-header .logo img{height:24px;width:auto}
.site-header .hdr-links{display:flex;gap:34px;list-style:none;margin:0;padding:0;font-size:14px;font-weight:400;color:var(--muted)}
.site-header .hdr-links a{transition:color .25s}
.site-header .hdr-links a:hover,.site-header .hdr-links a[aria-current]{color:var(--text)}
.site-header .btn{height:44px;padding:0 20px;font-size:14px}
.hdr-toggle{display:none;cursor:pointer;width:44px;height:44px;border-radius:50%;border:0;background:var(--blue);color:#fff;align-items:center;justify-content:center}
.hdr-panel{display:none}
.site-header.open{background:var(--ink);backdrop-filter:none;-webkit-backdrop-filter:none;transition:none}
.site-header.open .hdr-panel{display:block;position:fixed;inset:0;top:calc(78px + env(safe-area-inset-top,0px));background:var(--ink);padding:28px var(--gutter)}
.hdr-panel ul{list-style:none;margin:0;padding:0;display:grid;gap:4px}
.hdr-panel a{display:block;padding:16px 0;font-size:30px;font-weight:300;letter-spacing:-.02em;border-bottom:1px solid var(--line)}
.hdr-panel a.btn{display:inline-flex;margin-top:28px;font-size:15px;font-weight:500;letter-spacing:0;padding:0 26px;border-bottom:0}
@media (max-width:960px){.site-header .hdr-links,.site-header .hdr-cta{display:none}.hdr-toggle{display:inline-flex}.site-header.scrolled{background:var(--ink);backdrop-filter:none;-webkit-backdrop-filter:none}}
@media (min-width:961px){.site-header.open .hdr-panel{display:none}}

/* ---------- 6. section scaffolding ---------- */
.sec{padding:clamp(88px,11vw,160px) 0}
.sec.flush-top{padding-top:0}
.sec.tight-top{padding-top:40px}
.sec-head{display:grid;grid-template-columns:minmax(0,1.7fr) minmax(0,1fr);gap:40px;align-items:end;margin-bottom:clamp(44px,6vw,80px)}
.sec-head>div:only-child{grid-column:1/-1}
.sec-head .h2{max-width:22ch;text-wrap:balance}
.sec-head p{color:var(--muted);max-width:460px;justify-self:end}
.sec-head.stack{grid-template-columns:1fr;gap:22px}
.sec-head.stack .h2{max-width:34ch}
.sec-head.stack p{justify-self:start;max-width:560px}
@media (max-width:860px){.sec-head{grid-template-columns:1fr}.sec-head p{justify-self:start}}

/* scroll depth: images move a little slower than the page. Browser driven, never holds the scroll */
@keyframes depth{from{translate:0 -6%}to{translate:0 6%}}
@keyframes sink{to{translate:0 16%}}

/* ---------- 7. home hero ---------- */
.hero{position:relative;min-height:100vh;min-height:100svh;display:flex;align-items:flex-end;padding:140px 0 72px;overflow:hidden;isolation:isolate}
.hero>.wrap{width:100%}
.hero-media{position:absolute;inset:0;z-index:-2}
@supports (animation-timeline:view()){.hero-media,.ihero .media{animation:sink linear both;animation-timeline:view();animation-range:exit}}
.hero-media img{width:100%;height:100%;object-fit:cover;object-position:68% 50%;transform:scale(1.08);animation:drift 24s var(--ease) infinite alternate}
@keyframes drift{to{transform:scale(1.16) translate(-1.5%,1%)}}
.hero::before{content:"";position:absolute;inset:0;z-index:-1;background:
  linear-gradient(90deg,rgba(6,7,10,.96) 0%,rgba(6,7,10,.78) 38%,rgba(6,7,10,.1) 75%),
  linear-gradient(0deg,var(--ink) 0%,rgba(6,7,10,0) 40%)}
.hero .h1{max-width:none;font-size:clamp(40px,6.3vw,90px);text-wrap:balance;margin:0 0 30px}
.hero .lede{max-width:780px;margin-bottom:40px}
.hero-actions{display:flex;flex-wrap:wrap;gap:14px}
.hero-foot{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;margin-top:88px;padding-top:28px;border-top:1px solid var(--line)}
.hero-foot div{font-size:15px;color:var(--muted)}
.hero-foot strong{display:block;font-weight:300;font-size:22px;color:var(--text);letter-spacing:-.01em}
@media (max-width:720px){.hero-foot{grid-template-columns:1fr;gap:14px;margin-top:56px}.hero::before{background:linear-gradient(0deg,var(--ink) 15%,rgba(6,7,10,.55) 100%)}}

/* ---------- 8. industry cards (Klick style alternating grid) ---------- */
/* Desktop rows alternate narrow + wide, wide side swaps each row.
   Every card carries the same blocks: pill, kicker, h3, desc, meta, arrow. */
.bento{display:grid;gap:14px;grid-template-columns:repeat(3,minmax(0,1fr));grid-template-rows:repeat(3,600px);grid-template-areas:
  "ls ph ph"
  "hc hc un"
  "te pu pu"}
.a-ls{grid-area:ls}.a-ph{grid-area:ph}.a-hc{grid-area:hc}.a-un{grid-area:un}.a-te{grid-area:te}.a-pu{grid-area:pu}
.card{position:relative;border-radius:var(--radius);overflow:hidden;display:flex;flex-direction:column;align-items:center;justify-content:flex-start;text-align:center;padding:140px 30px 96px;isolation:isolate;background:var(--ink-3)}
.card .bg{position:absolute;inset:0;z-index:-2}
.card .bg::after{content:"";position:absolute;inset:0;background:radial-gradient(480px circle at var(--mx,50%) var(--my,50%),rgba(123,216,255,.34),transparent 62%);mix-blend-mode:screen;opacity:0;transition:opacity .6s}
.card:hover .bg::after{opacity:1}
@supports (animation-timeline:view()){.card .bg{inset:-8% 0;animation:depth linear both;animation-timeline:view()}}
.card .bg img{width:100%;height:100%;object-fit:cover;transition:transform 1.4s var(--ease),filter 1s}
.card::before{content:"";position:absolute;inset:0;z-index:-1;background:linear-gradient(180deg,rgba(6,7,10,.35) 0%,rgba(6,7,10,.62) 30%,rgba(6,7,10,.7) 65%,rgba(6,7,10,.45) 100%);transition:opacity .6s}
.card::after{content:"";position:absolute;inset:0;border-radius:inherit;border:1px solid rgba(255,255,255,.1);pointer-events:none}
.card:hover .bg img{transform:scale(1.06)}
@media (hover:hover) and (pointer:fine){.card,.work a{transform:perspective(1100px) rotateX(var(--rx,0deg)) rotateY(var(--ry,0deg));transition:transform .6s var(--ease)}}
.card .pill{position:absolute;top:28px;left:50%;transform:translateX(-50%)}
.card .kicker{font-size:17px;font-weight:300;color:rgba(255,255,255,.8);margin-bottom:6px}
.card h3{font-size:clamp(32px,2.9vw,44px);font-weight:300;letter-spacing:-.03em;line-height:1.04;max-width:12ch;text-wrap:balance}
.card p.desc{margin-top:18px;max-width:34ch;font-size:15px;line-height:1.55;color:rgba(255,255,255,.86)}
.card .meta{margin-top:18px;font-size:12.5px;line-height:1.7;color:rgba(255,255,255,.78);max-width:36ch}
.card .meta b{font-weight:500;color:#fff}
.card h3,.card p{text-shadow:0 1px 18px rgba(6,7,10,.55)}
.card.w h3{max-width:18ch;font-size:clamp(36px,3.4vw,52px)}
.card.w p.desc{max-width:48ch}
.card.w .meta{max-width:60ch}
.card .go{position:absolute;left:50%;bottom:26px;margin-left:-23px;width:46px;height:46px;border-radius:50%;display:grid;place-items:center;background:rgba(255,255,255,.1);border:1px solid rgba(255,255,255,.25);backdrop-filter:blur(8px);transition:background .4s,transform .4s var(--ease)}
.card:hover .go{background:var(--blue);transform:rotate(-45deg)}
.card .go svg{width:16px;height:16px}
@media (max-width:980px){
  .bento{grid-template-columns:1fr 1fr;grid-template-rows:none;grid-auto-rows:540px;grid-template-areas:"ls ph" "un hc" "te pu"}
  .card.w h3{font-size:clamp(32px,4vw,44px);max-width:14ch}
}
@media (max-width:640px){
  .bento{grid-template-columns:1fr;grid-auto-rows:auto;grid-template-areas:"ls" "ph" "hc" "un" "te" "pu"}
  .card{min-height:520px;padding:120px 22px 92px}
}

/* ---------- 9. client logos and stats ---------- */
.logos{border-top:1px solid var(--line);border-bottom:1px solid var(--line);overflow:hidden;mask-image:linear-gradient(90deg,transparent,#000 12%,#000 88%,transparent);-webkit-mask-image:linear-gradient(90deg,transparent,#000 12%,#000 88%,transparent)}
.logos-track{display:flex;gap:84px;align-items:center;width:max-content;padding:38px 0;animation:marquee 46s linear infinite}
.logos img{height:34px;width:auto;max-width:160px;object-fit:contain;filter:brightness(0) invert(1);opacity:.62;transition:opacity .3s}
.logos img:hover{opacity:1}
@keyframes marquee{to{transform:translateX(-50%)}}
.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:0;margin-top:72px}
.stat{padding:8px 28px 0 28px;border-left:1px solid var(--line)}
.stat:first-child{border-left:0;padding-left:0}
.stat .n{font-size:clamp(46px,5vw,76px);font-weight:200;letter-spacing:-.04em;line-height:1}
.stat .l{margin-top:10px;font-size:14px;color:var(--muted);max-width:22ch}
@media (max-width:860px){.stats{grid-template-columns:1fr 1fr;row-gap:40px}.stat:nth-child(3){border-left:0;padding-left:0}}

/* ---------- 10. formats list ---------- */
.formats{border-top:1px solid var(--line)}
.fmt{display:grid;grid-template-columns:70px 1.1fr 1fr 48px;gap:24px;align-items:center;padding:34px 0;border-bottom:1px solid var(--line);position:relative;transition:padding .5s var(--ease)}
.fmt::before{content:"";position:absolute;left:0;bottom:-1px;height:1px;width:0;background:var(--grad);transition:width .7s var(--ease)}
.fmt:hover::before{width:100%}
.fmt:hover{padding-left:12px}
.fmt .num{font-size:13px;color:var(--faint);font-weight:500;letter-spacing:.08em}
.fmt h3{font-size:clamp(28px,3.2vw,46px);font-weight:200;letter-spacing:-.03em;line-height:1.05}
.fmt p{color:var(--muted);font-size:16px}
.fmt .arr{width:48px;height:48px;border-radius:50%;border:1px solid var(--line);display:grid;place-items:center;transition:background .4s,color .4s,border-color .4s}
.fmt:hover .arr{background:var(--text);color:var(--ink);border-color:var(--text)}
.fmt .arr svg{width:16px;height:16px}
@media (max-width:760px){.fmt{grid-template-columns:44px 1fr 40px}.fmt p{grid-column:2/3}.fmt .arr{grid-row:1;grid-column:3;width:40px;height:40px}}

/* ---------- 11. work tiles ---------- */
.work{display:grid;grid-template-columns:repeat(12,1fr);gap:14px}
.work a{position:relative;border-radius:var(--radius);overflow:hidden;min-height:500px;display:flex;flex-direction:column;justify-content:flex-end;padding:30px;isolation:isolate}
.work a:nth-child(3n+1){grid-column:span 12;min-height:680px}
.work a:nth-child(3n+2),.work a:nth-child(3n){grid-column:span 6}
.work img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;z-index:-2;transition:transform 1.4s var(--ease)}
.work a::before{content:"";position:absolute;inset:0;z-index:-1;background:linear-gradient(0deg,rgba(6,7,10,.9),rgba(6,7,10,0) 60%)}
.work a:hover img{transform:scale(1.05)}
.work a::after{content:"";position:absolute;inset:0;z-index:-1;background:radial-gradient(560px circle at var(--mx,50%) var(--my,50%),rgba(123,216,255,.16),transparent 62%);opacity:0;transition:opacity .6s}
.work a:hover::after{opacity:1}
@supports (animation-timeline:view()){.work img{inset:-8% 0;height:116%;animation:depth linear both;animation-timeline:view()}}
.work .play{position:absolute;top:28px;right:28px;width:64px;height:64px;border-radius:50%;display:grid;place-items:center;background:rgba(255,255,255,.12);border:1px solid rgba(255,255,255,.3);backdrop-filter:blur(10px)}
.work .play svg{width:18px;height:18px;margin-left:3px}
.work .row{display:flex;justify-content:space-between;align-items:flex-end;gap:20px;flex-wrap:wrap}
.work h3{font-size:clamp(30px,3.4vw,52px);font-weight:200;letter-spacing:-.03em;line-height:1}
.work .wsub{margin-top:8px;color:var(--muted);font-size:15px}
.work .tag{font-size:12.5px;color:rgba(255,255,255,.8)}
.credit{position:absolute;top:28px;left:28px;font-size:13.5px;line-height:1.4;color:#141820;background:rgba(238,242,248,.86);padding:9px 14px;border-radius:12px;backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px)}
.credit b{display:block;font-weight:600}
.case .im .credit{top:auto;bottom:18px;left:20px}
.film{position:relative;display:block;aspect-ratio:16/9;border-radius:var(--radius);overflow:hidden;background:#000}
.film img,.film iframe{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;border:0}
.sec-head+.film{margin-bottom:clamp(44px,6vw,80px)}
.film .play{position:absolute;left:50%;top:50%;width:88px;height:88px;margin:-44px 0 0 -44px;border-radius:50%;display:grid;place-items:center;color:#fff;background:rgba(255,255,255,.12);border:1px solid rgba(255,255,255,.3);backdrop-filter:blur(10px);-webkit-backdrop-filter:blur(10px);transition:transform .4s var(--ease),background .3s}
.film .play svg{width:22px;height:22px;margin-left:4px}
.film:hover .play{transform:scale(1.08);background:var(--blue)}
.films{display:grid;grid-template-columns:1fr 1fr;gap:14px;max-width:900px;margin:0 auto}
.films .film{aspect-ratio:9/16}
.films.wide{max-width:none;gap:40px 14px}
.films.wide .film{aspect-ratio:16/9}
.clip figcaption{margin-top:14px;font-size:15px;color:var(--muted)}
@media (max-width:700px){.films.wide{grid-template-columns:1fr}}
@media (max-width:760px){.work a:nth-child(3n+2),.work a:nth-child(3n){grid-column:span 12}.work a:nth-child(3n+1){min-height:460px}}

/* ---------- 12. principles band (the one saturated blue moment) ---------- */
.band{color:#fff;overflow-x:clip}
.band .sec-head p{color:rgba(255,255,255,.82)}
.band-art{position:absolute;right:-6%;top:-10%;width:60%;height:120%;opacity:.55;mix-blend-mode:screen;pointer-events:none}
.band-art img{width:100%;height:100%;object-fit:cover;mask-image:radial-gradient(closest-side,#000 40%,transparent);-webkit-mask-image:radial-gradient(closest-side,#000 40%,transparent)}
.princ{display:grid;grid-template-columns:repeat(3,1fr);gap:0;border-top:1px solid rgba(255,255,255,.25);position:relative}
.princ div{padding:34px 34px 0 0}
.princ div+div{padding-left:34px;border-left:1px solid rgba(255,255,255,.25)}
.princ .k{font-size:12px;letter-spacing:.16em;color:rgba(255,255,255,.7);font-weight:500}
.princ h3{margin:16px 0 14px;font-size:clamp(28px,2.8vw,40px);font-weight:200;letter-spacing:-.03em;line-height:1.05}
.princ p{color:rgba(255,255,255,.82);font-size:16px}
@media (max-width:860px){.princ{grid-template-columns:1fr}.princ div+div{padding-left:0;border-left:0;border-top:1px solid rgba(255,255,255,.25)}.princ div{padding:30px 0}}

/* ---------- 13. process steps ---------- */
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}
.step{padding:30px;border-radius:18px;background:var(--ink-3);border:1px solid var(--line);min-height:250px;display:flex;flex-direction:column}
.step .n{font-weight:300;letter-spacing:-.03em;font-size:44px;line-height:1;background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent;width:max-content;padding-right:4px}
.step h3{margin:auto 0 10px;font-size:26px;font-weight:300;letter-spacing:-.02em;padding-top:36px}
.step p{font-size:15px;color:var(--muted);line-height:1.55}
@media (max-width:900px){.steps{grid-template-columns:1fr 1fr}}
@media (max-width:600px){.steps{grid-template-columns:1fr}}

/* ---------- 14. journal cards ---------- */
.journal{display:grid;grid-template-columns:repeat(3,1fr);gap:28px}
.post .im{border-radius:18px;overflow:hidden;aspect-ratio:4/3;margin-bottom:22px}
.post .im img{width:100%;height:100%;object-fit:cover;transition:transform 1.2s var(--ease)}
.post:hover .im img{transform:scale(1.05)}
.post .m{font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--faint);font-weight:500}
.post h3{margin:12px 0 10px;font-size:24px;font-weight:300;letter-spacing:-.015em;line-height:1.2}
.post .rule{width:46px;height:2px;background:var(--grad);margin-bottom:14px}
.post p{color:var(--muted);font-size:15px}
@media (max-width:860px){.journal{grid-template-columns:1fr}}

/* ---------- 15. closing call to action ---------- */
.cta{position:relative;overflow-x:clip;isolation:isolate;padding:clamp(120px,16vw,220px) 0;text-align:center}
.cta img.bg{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;z-index:-2;opacity:.85}
.cta::before{content:"";position:absolute;inset:0;z-index:-1;background:radial-gradient(70% 70% at 50% 50%,rgba(6,7,10,.35),var(--ink))}
.cta .h1{font-size:clamp(34px,3.6vw,52px);margin:0 auto 24px}
.cta .lede{margin:0 auto 40px;text-align:center;max-width:440px}
.cta .mail{display:block;margin-top:26px;color:var(--muted);font-size:15px}

/* ---------- 16. footer ---------- */
footer{padding:72px 0 36px;background:var(--ink)}
.f-grid{display:grid;grid-template-columns:1.4fr repeat(3,1fr);gap:40px}
.f-grid img{height:26px;width:auto;margin-bottom:20px}
.f-grid p{color:var(--muted);font-size:14.5px;max-width:34ch}
.f-grid h4{font-size:12px;letter-spacing:.16em;text-transform:uppercase;font-weight:500;color:var(--faint);margin-bottom:18px}
.f-grid ul{list-style:none;display:grid;gap:10px;font-size:14.5px;color:var(--muted)}
.f-grid a:hover{color:var(--text)}
.f-base{display:flex;justify-content:space-between;gap:20px;flex-wrap:wrap;margin-top:64px;padding-top:24px;border-top:1px solid var(--line);font-size:13px;color:var(--faint)}
@media (max-width:860px){.f-grid{grid-template-columns:1fr 1fr}}

/* ---------- 17. inner page hero ---------- */
.ihero{position:relative;padding:170px 0 90px;overflow:hidden;isolation:isolate;min-height:88vh;display:flex;align-items:flex-end}
.ihero>.wrap{width:100%}
.ihero .media{position:absolute;inset:0;z-index:-2}
.ihero .media img{width:100%;height:100%;object-fit:cover;object-position:60% 50%}
.ihero::before{content:"";position:absolute;inset:0;z-index:-1;background:linear-gradient(90deg,rgba(6,7,10,.95) 0%,rgba(6,7,10,.7) 45%,rgba(6,7,10,.2) 100%),linear-gradient(0deg,var(--ink),rgba(6,7,10,0) 45%)}
.ihero h1{font-size:clamp(48px,7.2vw,108px);line-height:.98;margin:22px 0 28px}
.ihero .hero-actions{margin-top:36px}
.crumbs{display:flex;gap:10px;font-size:13px;color:var(--faint);margin-bottom:28px;flex-wrap:wrap}
.crumbs a:hover{color:var(--text)}
.crumbs [aria-current]{color:var(--text)}
.ihero-grid{display:grid;grid-template-columns:minmax(0,1.9fr) minmax(0,1fr);gap:56px;align-items:end;width:100%}
.glance{border-radius:var(--radius);padding:28px;background:rgba(12,14,20,.55);border:1px solid var(--line);backdrop-filter:blur(18px);-webkit-backdrop-filter:blur(18px)}
.glance h2{font-size:12px;letter-spacing:.16em;text-transform:uppercase;font-weight:500;color:var(--faint);margin-bottom:8px}
.glance dl{display:grid}
.glance dl div{display:flex;justify-content:space-between;gap:20px;padding:14px 0;border-bottom:1px solid var(--line);font-size:14.5px}
.glance dl div:last-child{border-bottom:0}
.glance dt{color:var(--muted)}
.glance dd{text-align:right}
.ihero-contact{min-height:0;align-items:center}
.ihero-contact .ihero-grid{grid-template-columns:minmax(0,1.15fr) minmax(0,1fr);align-items:center}
.contact-facts{display:grid;grid-template-columns:repeat(3,auto);justify-content:start;gap:40px;margin-top:48px;padding-top:28px;border-top:1px solid var(--line)}
.contact-facts dt{color:var(--faint);font-size:14px;margin-bottom:4px}
.contact-facts dd{font-size:16px}
.form-card{border-radius:var(--radius);padding:clamp(26px,3vw,40px);background:rgba(12,14,20,.72);border:1px solid var(--line);backdrop-filter:blur(18px);-webkit-backdrop-filter:blur(18px)}
.form-card h2{font-size:clamp(28px,2.6vw,38px);font-weight:200;letter-spacing:-.03em;line-height:1.05;margin-bottom:24px}
.form-card dl{display:grid;gap:16px}
.form-card dt{font-size:14px;color:var(--muted);margin-bottom:6px}
@media (max-width:900px){.ihero-grid{grid-template-columns:1fr}.ihero-contact .ihero-grid{grid-template-columns:1fr}.contact-facts{grid-template-columns:1fr;gap:18px}.ihero::before{background:linear-gradient(0deg,var(--ink) 20%,rgba(6,7,10,.6))}}

/* ---------- 18. inner page blocks ---------- */
/* answer-first paragraph (the passage search engines and AI assistants quote) */
.answer{max-width:980px}
.answer .big{font-size:clamp(26px,2.7vw,40px);font-weight:200;line-height:1.25;letter-spacing:-.02em;color:var(--text)}
.answer .big em{font-style:normal;font-weight:400}
.answer .lede{margin-top:28px;max-width:none}

/* sub-sector tiles */
.subs{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}
.sub{position:relative;padding:30px;border-radius:18px;background:var(--ink-2);border:1px solid var(--line);overflow:hidden;min-height:250px;display:flex;flex-direction:column;transition:border-color .4s,transform .5s var(--ease)}
.sub::before{content:"";position:absolute;inset:auto -30% -60% auto;width:260px;height:260px;border-radius:50%;background:var(--grad);filter:blur(70px);opacity:0;transition:opacity .6s}
.sub:hover{border-color:rgba(255,255,255,.28);transform:translateY(-4px)}
.sub:hover::before{opacity:.35}
.sub .i{font-size:12px;letter-spacing:.16em;color:var(--faint);font-weight:500}
.sub h3{margin:auto 0 10px;padding-top:40px;font-size:26px;font-weight:300;letter-spacing:-.02em;line-height:1.15}
.sub p{color:var(--muted);font-size:15px;position:relative}
@media (max-width:900px){.subs{grid-template-columns:1fr 1fr}}
@media (max-width:600px){.subs{grid-template-columns:1fr}}

/* "why this industry is different" 2x2 */
.diff{display:grid;grid-template-columns:repeat(2,1fr);gap:0;border-top:1px solid var(--line)}
.diff div{padding:40px 40px 40px 0;border-bottom:1px solid var(--line)}
.diff div:nth-child(even){padding-left:40px;padding-right:0;border-left:1px solid var(--line)}
.diff .k{font-size:13px;font-weight:500;letter-spacing:.16em;color:var(--cyan)}
.diff h3{margin:10px 0 12px;font-size:clamp(26px,2.4vw,34px);font-weight:200;letter-spacing:-.025em;line-height:1.1}
.diff p{color:var(--muted);font-size:16px;max-width:48ch}
@media (max-width:860px){.diff{grid-template-columns:1fr}.diff div:nth-child(even){padding-left:0;border-left:0}.diff div{padding:32px 0}}

/* image + panel split */
.split{display:grid;grid-template-columns:1fr 1fr;gap:14px;align-items:stretch}
.split .art{border-radius:var(--radius);overflow:hidden;min-height:560px;position:relative}
.split .art img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.split .panel{border-radius:var(--radius);background:var(--ink-2);border:1px solid var(--line);padding:clamp(30px,4vw,56px);display:flex;flex-direction:column;justify-content:center}
.split .panel .h2{font-size:clamp(34px,3.8vw,58px);margin:0 0 20px}
.split .panel .hero-actions{margin-top:32px}
.ticks{list-style:none;margin-top:28px;display:grid;gap:14px}
.ticks li{display:flex;gap:14px;color:var(--muted);font-size:16px}
.ticks li::before{content:"";flex:none;width:18px;height:1px;margin-top:13px;background:var(--grad)}
@media (max-width:860px){.split{grid-template-columns:1fr}.split .art{min-height:380px}}

/* case study cards */
.cases{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.case{border-radius:var(--radius);overflow:hidden;background:var(--ink-2);border:1px solid var(--line)}
.case .im{aspect-ratio:16/10;position:relative;overflow:hidden}
.case .im img{width:100%;height:100%;object-fit:cover;transition:transform 1.4s var(--ease)}
.case:hover .im img{transform:scale(1.05)}
.case .im .pill{position:absolute;top:20px;left:20px}
.case .body{padding:30px}
.case h3{font-size:clamp(28px,2.6vw,38px);font-weight:200;letter-spacing:-.03em;line-height:1.05}
.case .sub2{color:var(--faint);font-size:14px;margin-top:6px}
.case dl{display:grid;gap:16px;margin-top:22px}
.case dt{font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--faint);font-weight:500;margin-bottom:4px}
.case dd{color:var(--muted);font-size:15px}
/* people on a case study (portrait, name, role, what they said) */
.people{display:grid;grid-template-columns:repeat(3,1fr);gap:56px 28px}
.person img{width:100%;aspect-ratio:4/5;object-fit:cover;border-radius:var(--radius);display:block}
.person h3{margin-top:24px;font-size:clamp(24px,2vw,30px);font-weight:300;letter-spacing:-.02em;line-height:1.15}
.person .role{margin-top:6px;color:var(--faint);font-size:14px}
.person p{margin-top:14px;color:var(--muted);font-size:15.5px}
.person .said{color:var(--text);font-weight:var(--accent-weight)}
@media (max-width:900px){.people{grid-template-columns:1fr 1fr}}
@media (max-width:600px){.people{grid-template-columns:1fr}}
/* contact form (inside a .case card) */
.form input,.form select,.form textarea{width:100%;background:var(--ink);color:var(--text);border:1px solid var(--line);border-radius:12px;padding:15px 16px;font:inherit;font-size:16px;font-weight:300}
.form textarea{resize:vertical;min-height:160px}
.form select{appearance:none;cursor:pointer}
.form input:focus,.form select:focus,.form textarea:focus{outline:none;border-color:var(--blue)}
.form .btn{margin-top:8px}
.form [role=status]{margin-top:18px;color:var(--text);font-size:16px}
.choice{display:flex;gap:10px}
.choice label{position:relative;cursor:pointer}
.choice input{position:absolute;opacity:0;width:1px;height:1px}
.choice span{display:inline-flex;align-items:center;height:48px;padding:0 26px;border-radius:999px;border:1px solid var(--line);color:var(--text);font-size:15px;font-weight:500;transition:border-color .3s,background .3s}
.choice label:hover span{border-color:rgba(255,255,255,.5)}
.choice input:checked+span{background:var(--grad);border-color:transparent;color:#fff}
.choice input:focus-visible+span{outline:2px solid var(--blue);outline-offset:2px}
.case a.tel{font-size:clamp(28px,2.6vw,38px);font-weight:200;letter-spacing:-.02em;color:var(--text)}
@media (max-width:860px){.cases{grid-template-columns:1fr}}

/* FAQ */
.faq{border-top:1px solid var(--line)}
.faq details{border-bottom:1px solid var(--line)}
.faq summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;gap:24px;align-items:center;padding:28px 0;font-size:clamp(20px,1.9vw,26px);font-weight:300;letter-spacing:-.015em}
.faq summary::-webkit-details-marker{display:none}
.faq summary span.x{flex:none;width:40px;height:40px;border-radius:50%;border:1px solid var(--line);display:grid;place-items:center;transition:transform .4s var(--ease),background .3s,color .3s}
.faq details[open] summary span.x{transform:rotate(45deg);background:var(--text);color:var(--ink)}
.faq .a{padding:0 64px 30px 0;color:var(--muted);max-width:76ch}

/* related industries row */
.related{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}
.related .card{min-height:440px;padding-top:140px;padding-bottom:96px}
.related .card h3{font-size:clamp(30px,2.8vw,42px)}
@media (max-width:900px){.related{grid-template-columns:1fr}}

/* ---------- 19. motion preferences ---------- */
@media (prefers-reduced-motion:reduce){*{animation:none!important;transition:none!important}}

/* ---------- 20. V4 Night Sky (2026-10-20): brand book colours, platinum accents, eclipse, star field ---------- */
:root{
  --pitch:#010204;--starlight:#EEF2F8;--platinum:#C9CDD3;--horizon:#22304C;--moonlight:#98A6BF;--mist:#CBD4E2;
  --ink:#010204;--ink-2:#04070D;--ink-3:#070B14;
  --text:#EEF2F8;--muted:rgba(203,212,226,.72);--faint:rgba(152,166,191,.7);--line:rgba(152,166,191,.18);
  --cyan:#7BD8FF;--blue:#3557FF;--violet:#9B72FF;--blue-deep:#22304C;
  --grad:linear-gradient(100deg,#7BD8FF 0%,#3557FF 48%,#9B72FF 100%);
  --night:radial-gradient(120% 90% at 30% 0%,#14213D 0%,#060A12 52%,#010204 100%);
  --glow:0 0 42px -8px rgba(238,242,248,.55);
}
body{background:var(--pitch)}
/* no hard breaks: sections are see-through over the Pitch page, so glows spill softly across the joins; the Night Mist glow floats inside it and swaps sides */
main>section{background:radial-gradient(70% 52% at 24% 50%,rgba(20,33,61,.78) 0%,rgba(6,10,18,.55) 48%,rgba(1,2,4,0) 80%)}
main>section:nth-child(odd){background:radial-gradient(70% 52% at 76% 50%,rgba(20,33,61,.78) 0%,rgba(6,10,18,.55) 48%,rgba(1,2,4,0) 80%)}
main{position:relative;z-index:0}
::selection{background:#EEF2F8;color:#010204}

/* the metal: accent words read as platinum foil, not electric blue */
.grad-text{background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent;filter:drop-shadow(0 0 24px rgba(53,87,255,.35))}
.display .accent,.h2 .accent{font-weight:500}
.lede a,.answer p a,.ticks a{text-decoration-color:var(--blue)}

/* buttons: starlight pill with a soft star glow */
.btn-grad,.btn-light{background:var(--starlight);color:var(--pitch);box-shadow:var(--glow)}
.btn-grad:hover,.btn-light:hover{background:#fff;box-shadow:0 0 60px -6px rgba(238,242,248,.7)}
.btn-ghost{border-color:rgba(152,166,191,.35)}

/* header + menu button: glass and hairline, no blue disc */
.site-header.scrolled{background:rgba(1,2,4,.82);border-color:var(--line)}
@media (max-width:960px){.site-header.scrolled{background:var(--pitch)}}
.hdr-toggle{background:rgba(238,242,248,.06);border:1px solid rgba(201,205,211,.32);color:var(--starlight);box-shadow:inset 0 0 18px rgba(238,242,248,.06)}
.site-header .logo img{filter:drop-shadow(0 0 14px rgba(238,242,248,.35))}

/* HERO: the eclipse, drawn in light, on a star field */
.hero-media img{display:none}
.hero-media{background:radial-gradient(60% 70% at 72% 40%,rgba(20,33,61,.85),transparent 70%)}
.hero-media .stars{position:absolute;inset:0;width:100%;height:100%}
.hero-media::after{content:"";position:absolute;width:clamp(260px,30vw,460px);aspect-ratio:1;right:7%;top:46%;transform:translateY(-50%);border-radius:50%;
  background:radial-gradient(circle,#010204 64%,transparent 66%);
  box-shadow:0 0 0 1.5px rgba(238,242,248,.95),0 0 18px 2px rgba(238,242,248,.55),0 0 90px 18px rgba(120,150,210,.35),0 0 260px 60px rgba(34,48,76,.65),inset 0 0 50px rgba(152,166,191,.25);
  animation:breathe 9s ease-in-out infinite alternate}
@keyframes breathe{to{box-shadow:0 0 0 1.5px #fff,0 0 24px 3px rgba(238,242,248,.7),0 0 120px 26px rgba(120,150,210,.42),0 0 300px 80px rgba(34,48,76,.7),inset 0 0 60px rgba(152,166,191,.3)}}
.hero::before{background:linear-gradient(90deg,rgba(1,2,4,.9) 0%,rgba(1,2,4,.55) 40%,rgba(1,2,4,0) 70%),linear-gradient(0deg,var(--pitch) 0%,rgba(1,2,4,0) 35%)}
@media (min-width:721px){.hero .h1{max-width:9.6em}}
.hero-foot{border-top-color:rgba(152,166,191,.22)}
.hero-foot strong::before,.princ .k::before{content:"✦";margin-right:10px;font-size:.7em;vertical-align:.18em;color:#5B7BFF;text-shadow:0 0 10px rgba(91,123,255,.9)}
@media (max-width:720px){.hero-media::after{width:96vw;right:-46vw;top:110px;transform:none;opacity:.55}.hero::before{background:linear-gradient(0deg,var(--pitch) 30%,rgba(1,2,4,.35) 100%)}}

/* bento: the sector pictures pulled into the night palette */
.card .bg img{filter:saturate(.3) brightness(.8) contrast(1.08)}
.card .bg{background:#0B1426}
.card .bg::before{content:"";position:absolute;inset:0;z-index:1;background:linear-gradient(180deg,rgba(20,33,61,.55),rgba(1,2,4,.2));mix-blend-mode:color;pointer-events:none}
.card .bg::after{background:radial-gradient(420px circle at var(--mx,50%) var(--my,50%),rgba(238,242,248,.22),transparent 62%)}
.card::after{border-color:rgba(152,166,191,.22)}
.card:hover .go{background:var(--starlight);color:var(--pitch)}
.card:hover .bg img{filter:saturate(.5) brightness(.9)}

/* stats + logos */
.stat{border-left-color:var(--line)}
.stat .n{color:var(--starlight);text-shadow:0 0 30px rgba(238,242,248,.18)}
.logos{border-color:var(--line)}

/* work: real client pictures stay true; the glow becomes starlight */
.work a::after{background:radial-gradient(560px circle at var(--mx,50%) var(--my,50%),rgba(238,242,248,.12),transparent 62%)}
.work a{box-shadow:inset 0 0 0 1px rgba(152,166,191,.14)}
.film:hover .play,.work a:hover .play{background:var(--starlight);color:var(--pitch)}

/* formats */
.fmt::before{background:var(--grad);box-shadow:0 0 12px rgba(53,87,255,.6)}
.fmt .num{color:#5B7BFF}

/* PRINCIPLES band: Night Mist with an eclipse bleeding off the edge, not electric blue */
.band{position:relative}
.band::before{content:"";position:absolute;width:900px;aspect-ratio:1;right:-830px;top:50%;transform:translateY(-50%);border-radius:50%;
  background:radial-gradient(circle,#010204 64%,transparent 66%);
  box-shadow:0 0 0 1.5px rgba(238,242,248,.9),0 0 22px 3px rgba(238,242,248,.5),0 0 140px 30px rgba(120,150,210,.3);pointer-events:none}
.band-art{display:none}
.princ{border-top-color:rgba(152,166,191,.25)}
.princ div+div{border-left-color:rgba(152,166,191,.25)}
.princ .k{color:var(--platinum)}
@media (max-width:860px){.band::before{width:420px;right:-330px;top:90px}.princ div+div{border-top-color:rgba(152,166,191,.25)}}

/* process: glass cards, platinum numerals */
.step{background:linear-gradient(180deg,rgba(20,33,61,.38),rgba(6,10,18,.55));border-color:rgba(152,166,191,.18);box-shadow:inset 0 1px 0 rgba(238,242,248,.06)}
.step .n{background:var(--grad);-webkit-background-clip:text;background-clip:text;-webkit-text-fill-color:transparent}

/* journal */
.post .rule{background:var(--grad);box-shadow:0 0 10px rgba(53,87,255,.5)}
.post .im{box-shadow:inset 0 0 0 1px rgba(152,166,191,.14)}
.ticks li::before{content:"✦";width:auto;height:auto;margin-top:0;background:none;color:#5B7BFF;font-size:11px;line-height:26px;text-shadow:0 0 8px rgba(91,123,255,.9)}

/* CTA: the eclipse behind the closing line */
.cta img.bg{display:none}
.cta::before{inset:-20% 0;background:radial-gradient(closest-side,rgba(34,48,76,.75),rgba(20,33,61,.4) 55%,rgba(1,2,4,0))}
.cta::after{content:"";position:absolute;z-index:-1;left:50%;top:50%;width:min(80vw,700px);aspect-ratio:1;transform:translate(-50%,-50%);border-radius:50%;
  background:radial-gradient(circle,rgba(1,2,4,.92) 64%,transparent 66%);
  box-shadow:0 0 0 1.5px rgba(238,242,248,.85),0 0 20px 2px rgba(238,242,248,.45),0 0 120px 24px rgba(120,150,210,.3)}

/* footer */
.site-footer,footer{background:linear-gradient(180deg,transparent,rgba(6,10,18,.8))}
@media (max-width:720px){.cta::after{width:150vw}}
/* inner page heroes: stock pictures pulled into the night palette, our own film frames stay true */
.ihero .media img{filter:saturate(.3) brightness(.8) contrast(1.08)}
.ihero .media img[src^="/assets/img/work/"]{filter:none}
/* the sky: a giant drawn eclipse ring bleeding off the right edge, with the shimmering star field (replaces the old swirl photo everywhere) */
.sky{background:radial-gradient(60% 70% at 85% 45%,rgba(20,33,61,.8),transparent 70%);overflow:hidden}
.sky::after{content:"";position:absolute;width:min(1100px,90vw);aspect-ratio:1;right:-46%;top:50%;transform:translateY(-50%);border-radius:50%;pointer-events:none;
  background:radial-gradient(circle,#010204 69%,transparent 71%);
  box-shadow:0 0 0 1.5px rgba(238,242,248,.95),0 0 18px 2px rgba(238,242,248,.55),0 0 90px 18px rgba(120,150,210,.35),0 0 260px 60px rgba(34,48,76,.65),inset 0 0 50px rgba(152,166,191,.25)}
.sky .stars{position:absolute;inset:0;width:100%;height:100%}
.ihero:has(.sky)::before{background:linear-gradient(90deg,rgba(1,2,4,.85) 0%,rgba(1,2,4,.45) 38%,rgba(1,2,4,0) 62%)}
.split .art.sky{background-color:var(--pitch);box-shadow:inset 0 0 0 1px rgba(152,166,191,.14)}
.split .art.sky::after{width:150%;right:-95%}
.split .art.volume{background:var(--pitch)}
.split .art.volume .scene{position:absolute;inset:0;width:100%;height:100%;opacity:0;transition:opacity 1.2s ease}
.split .art.volume.live .scene{opacity:1}
@media (max-width:720px){.ihero .sky::after{width:150vw;right:-128vw;top:30%}.ihero:has(.sky)::before{background:linear-gradient(0deg,var(--pitch) 25%,rgba(1,2,4,.3) 100%)}}