Cinematic platform film

GNQ Insilico: Bio Avatar.

A fully in house cinematic brand film for the Bio Avatar, a digital twin of an individual patient's biology, made to be shown to a molecular biologist and a generalist investor without changing anything.

The science was locked before the look.

Clinicians, pharma partners and investors all needed to understand it, each with a different level of technical fluency.

01

The problem

GNQ built the Bio Avatar, a digital twin of an individual patient's biology running on multi omics data, causal AI and quantum simulation. Category defining, and almost impossible to explain in a meeting. Clinicians, pharma partners and investors all needed it, each with a different level of technical fluency.

02

What we made

A fully in house cinematic brand film. A custom CGI look developed for the Bio Avatar and grounded in the real science, with style frames approved before a single shot was animated. A directed voiceover with a signature vocal treatment. Motion graphics built on GNQ's own brand system so every data flow moves in one language.

03

Why it works

The science was locked before the look. Because the visual system was designed around the actual mechanism rather than decorated on top of it, the film can be shown to a molecular biologist and to a generalist investor without changing anything. One asset covers launch, presentations and partner conversations.

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All work

Full product campaign

HLTH

Hydrogen machine · Launch and release videos
The problem
A therapeutic grade hydrogen machine in a market crowded with lookalike devices. Everything that makes it different is technical, and none of it is visible in a photograph.
What we made
The entire marketing package: hero visuals and the product film, direct response advertising and masterclass creative, and every cutdown the channels required.
Why it works
The technical argument is carried visually, so the claim is demonstrated rather than asserted.
Commercial

The Ordinary

Studio campaign, motion control · Commercials
The problem
The Ordinary sells on precision. A campaign for it cannot be soft or approximate: every move has to be repeatable to the millimetre.
What we made
A studio campaign with robotic camera moves repeated frame for frame and a look built in camera. Lumen was technical producer and location manager.
Why it works
Plan the move, lock the variables, shoot it right the first time: the discipline behind every production.

Complexity, made clear.

Tell us the audience, the goal and the deadline. A white paper, a deck or a fifteen minute call is usually enough to scope it.

Book a scoping call hello@lumennarrative.com