Two to five minutes

Flagship brand films.

The hero asset. Two to five minutes that take a complex platform, product or institution and make it land in a single viewing.

A flagship brand film is the hero asset: two to five minutes that take a complex platform, product or institution and make it land in one viewing. Lumen Narrative handles brand film production in Toronto for biotech, pharma, medtech and technology teams, using film, 3D and motion graphics.

We start with the source material and the people who built the thing. The science is verified and the script is approved before anything is shot or animated, so the film is accurate before it is beautiful.

Abstract glowing DNA strand

Built for the room where the decision is made.

Partners, clinicians, boards and investors each bring a different level of technical fluency. A flagship film has to work for all of them without changing a frame.

  • Platform and pipeline films for biotech, pharma and medtech
  • Investor and partner presentation films
  • Conference, booth and keynote screens
  • The homepage and the sales deck

Where flagship films do the most work.

Sectors where the platform is hard to explain and the audience decides on one viewing.

The flagship film, in the work.

GNQ Insilico's Bio Avatar is a flagship platform film. The DNA Company's cinematic brand trailer sits inside a wider content operation.

Cinematic platform film

GNQ Insilico

Bio Avatar · Flagship brand film
The problem
A digital twin of an individual patient's biology, running on multi omics data, causal AI and quantum simulation. Category defining, and almost impossible to explain in a meeting.
What we made
A fully in house cinematic brand film with a custom CGI look grounded in the real science, style frames approved before animation, and motion built on GNQ's own brand system.
Why it works
The science was locked before the look, so it can be shown to a molecular biologist and a generalist investor without changing a frame.
Ongoing content operation

The DNA Company

Functional genomics · Interview series
The problem
A subject that has to be taught before it can be sold. Not one video, but a permanent output of education, brand and direct response content.
What we made
The Gene Box launch campaign, the Master Your Genes module series, a cinematic brand trailer, a 38 episode long form series, monthly reels and paid creative.
Why it works
Recurring shoot days and a fixed post pipeline. The calendar fills itself, the look never drifts, and one shoot day feeds education, brand and advertising at once.

Accurate before it is beautiful.

The script is approved before anything is shot, and the look is approved before anything is animated.

01

Discovery

We learn your world: the product, the audience and what the film has to achieve. Papers, demo and time with your experts, so the facts are right before a word is written.

02

Story and script

A story a newcomer can follow from start to finish. You see the outline, then the script, and nothing is filmed or animated until you approve it.

03

Production

Filming, 3D, motion graphics and data visualization, planned around your schedule and your people's time, with style frames and early cuts along the way.

04

Revisions

Review rounds agreed up front. Your team leaves notes directly on the film in Frame.io, and every change is tracked until the cut is signed off.

05

Delivery

The master plus every version you need: website, social, events, sales and archive. Captions, transcripts and source files included.

06

Support throughout

One point of contact from the first call to final delivery, and after it. A new cutdown, an updated number, a version for the next event.

Brand film production, answered.

How long is a flagship brand film?
Two to five minutes. That is long enough to make a complex platform, product or institution land in a single viewing, and short enough to hold partners, clinicians, boards and investors through to the last line. Shorter cutdowns for social, events and the sales deck come from the same master.
Who is a flagship brand film for?
The room where the decision gets made: partners, clinicians, boards and investors, each with a different level of technical fluency. We script so one film holds up in front of all of them, from the homepage and the sales deck to conference, booth and keynote screens.
What do you need from us to quote?
The audience, the goal, the deadline, and whatever technical material exists. A white paper, a deck, a product page or a fifteen minute scoping call is usually enough for us to scope the production and come back with a plan.
How does review and approval work?
Review rounds are agreed up front, so there are no surprises. You approve the outline and the script before anything is filmed or animated, then your team leaves notes directly on each cut in Frame.io, and every change is tracked until the film is signed off.
Is everything done in house?
Yes. Scripting, production, 3D, motion design, sound and finishing are handled under one roof, so there is one standard from first frame to final delivery and one point of contact from the first call to the last version.
Where are you based?
Lumen Narrative is a film and video production studio in Toronto, Ontario. We serve clients across Canada and the United States, and plan travel, crew and site access around wherever the production needs to happen.

Send us the platform story.

Tell us the audience, the goal and the deadline. A white paper, a deck or a fifteen minute call is usually enough to scope it.

Book a scoping call hello@lumennarrative.com