Ongoing content operation

The DNA Company.

A full content operation for a functional genomics company: a launch campaign, a module series, a brand trailer, a 38 episode series, monthly reels and paid creative.

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A production department, without building one.

Functional genomics has to be taught before it can be sold. That takes a permanent output, not one video.

01

The problem

The DNA Company works in functional genomics, a subject that has to be taught before it can be sold. They did not need one video. They needed a permanent output of educational, brand and direct response content at a consistent standard, month after month.

02

What we made

A full content operation. The Gene Box product launch campaign. The Master Your Genes module series. A cinematic brand trailer. A 38 episode long form business series. Monthly social reels. VSL and paid advertising creative. Script, shoot, edit, motion, sound and delivery, all against a shared production calendar.

03

Why it works

The client stopped thinking about production. Recurring shoot days and a fixed post pipeline mean the calendar fills itself, the look never drifts, and a single shoot day feeds education, brand and advertising at once. This is what a production department looks like when you do not have to build one.

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Complexity, made clear.

Tell us the audience, the goal and the deadline. A white paper, a deck or a fifteen minute call is usually enough to scope it.

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