Campaign contentOntario College of Family Physicians
- The problem
- Real family physicians on camera for World Family Doctor Day, asking as little time as possible of doctors who have none to spare.
- What we made
- A multi camera interview production in one controlled block, cut into campaign films, physician highlight pieces and social cuts, with full transcripts.
- Why it works
- Each physician gave an hour. The College received a hero film, highlight pieces and a month of social content.




