Physician films for World Family Doctor Day: several family physicians, one controlled multi camera block, and a whole campaign cut from it.
Real physicians on camera, the value of the profession felt rather than stated, and as little of their time as possible.
The OCFP represents family physicians across Ontario. For World Family Doctor Day the College needed real physicians on camera and the value of the profession felt rather than stated, while asking as little time as possible of doctors who have none to spare.
A multi camera interview production capturing several physicians in a single controlled block, with professional lighting, broadcast audio and teleprompter support where needed. From that material we cut the main campaign films, individual physician highlight pieces and short social cuts in multiple aspect ratios, branded to OCFP guidelines with full transcripts for accessibility.
One controlled production yielded an entire campaign. Each physician gave an hour, and the College received a hero film, a set of highlight pieces and a month of social content, visually consistent because it all came from the same setup.
The College reported 1.2 million impressions for the World Family Doctor Day campaign in its 2025 to 2026 Year in Review.
Each physician brought their own work to the interview. Together they made one case: family doctors see the whole of a patient's life, so they are the ones who can see what needs fixing.
Family doctor, St. Michael's Family Health Team and Women's College Hospital
Women's health. During the pandemic she co-created the Pandemic Pregnancy Guide, which grew to about 50,000 followers. She led a new menopause care tool for family doctors and runs an Indigenous menopause outreach clinic designed with Elders. Through TV, newspapers and the Doc Talk podcast, she gives patients trusted information.
“When women are well, communities thrive.”
Family physician and public health specialist, director of the Upstream Lab
Going upstream: treating the causes of poor health, like income, food and housing, not only the illness. His lab now uses AI to find who is missing out on care, to spot patients at risk of ending up in hospital, and to prepare for the next pandemic.
“Innovation happens in family medicine.”
Family physician and clinician scientist, Upstream Lab at St. Michael's Hospital
She sees patients from birth to end of life and delivers babies. She began her career in refugee shelters and housing services, which led her into health policy research. Her research brings patients in as co-researchers, so the results are useful to the people they are meant to help.
“Primary care is the heart of the health system.”
Family physician, more than 30 years in practice
Heart disease, which strikes earlier in the South Asian community he serves and took both his parents young. His clinic offers heart screening and blood tests on site, works as a team with a nurse practitioner and dietitians, and runs clinical trials, so patients who are often left out of research can take part.
“It's really not a primary care physician. We need a primary care team.”
Family physician and community palliative care, Markham and Scarborough
He practises in the community he grew up in, mentored by Dr. Bari. He talked about home visits, palliative care, and volunteering at free clinics for people without health coverage and for refugees, and about how the trust patients place in their family doctor helps fight health misinformation.
“We're there through thick and thin.”
Family physician with a practice in palliative care
A problem most patients never see: when a family doctor needs time off, they have to find their own replacement. With a team of volunteers she built a platform that matches doctors with substitute (locum) doctors, so patients are still cared for and doctors can rest.
“Sometimes the helpers do need help.”
Alongside the campaign film, each physician got an interview film of their own, cut from the same controlled block.
Directed by Justin PoulsenPublic installation
Cinematic platform filmTell us the audience, the goal and the deadline. A white paper, a deck or a fifteen minute call is usually enough to scope it.
Book a scoping call hello@lumennarrative.com
