Hydrogen machine · Health technology
- The problem
- A hydrogen machine entering a market crowded with lookalike devices. What makes it different, hydrogen concentration, filtration and build quality, is invisible in a photograph.
- What we made
- The entire marketing package: hero visuals and the product film, the direct response advertising and masterclass creative that ran off it, and every cutdown the channels required.
- Why it works
- One production supplied the launch, the paid campaigns and the educational funnel, and the product looks the same everywhere a buyer meets it.