The journal.
Practical guides for the teams who commission films about complex work.
Briefing, budgeting, launching and measuring.
Guides for marketing and communications teams, written from the production side of the table.
Training videos people actually finish
How to plan, script and film training that holds attention from the first second to the last.
How to explain your technology in two minutes
Investors, partners and boards give you two minutes before they decide whether to keep listening.
Getting your experts on camera without wasting their time
Your physicians, researchers and executives carry your credibility, and they have no time.
How to brief a film about complex work
What to send, who to bring and what to decide before the first call.
How to tell if your video is working
Views are the easiest number to find and the least useful.
One shoot day, a quarter of content
How an interview series is planned so a single shoot day fills a content calendar with long form episodes and a run of short clips, all in one consistent look..
Planning a launch video around your launch date
A launch has one date and many channels.
What a brand film costs, and what moves the price
The line items behind a two to five minute brand film, and the decisions that move the budget up or down.
Complexity, made clear.
Tell us the audience, the goal and the deadline. A white paper, a deck or a fifteen minute call is usually enough to scope it.
Book a scoping call hello@lumennarrative.com